Hello, welcome to my portfolio 👋🏿
I excel at turning complex ideas into simple, intuitive solutions. My pens before pixels approach focuses on starting with sketches and user research to ensure the design is both user-centred and strategically innovative, creating experiences that are inclusive and effective.
This rebrand, developed with Delphine Sullivan, revitalizes the Canadian Culinary Federation's Ottawa chapter by modernizing its website to engage older members and attract younger chefs, while reinforcing its ties to the national organization.
Led the redesign of underused spaces with innovative, user-focused designs that enhanced visual appeal and provided clear guidance. Transformed these areas into intuitive, informative elements to improve navigation, usability, and engagement, reducing confusion and encouraging interaction for both new and returning users.
Led the branding, UX/UI design, and research process for a kids' streaming app, gathering user requirements and balancing young user needs with parental controls. Created storyboards, UI/UX mockups, and prototypes. Collaborated with senior designers and developers to refine the experience based on feedback and testing.
This story is currently in development—stay tuned for the full page, coming soon.