Visual Design
Online presence should have a marked consistency, and follow brand guidelines across all platforms. Content should be clean, minimal, and easy to read. Illustrations were designed by Delphine Sullivan.
Typeface
Raleway Bold
Raleway Bold is the typeface used as headings for web based purposes. It has a bold yet clean appearance. It adds contrast and visual interest.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12345678910
Raleway Regular
Raleway Regular is used in all body copy, whether for print or web. It should be used for all information that is longer than a single sentence.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12345678910
Colour Palette
These colours were specifically chosen by our clients. We thought it was appropriate to co-brand with the Canada's national culinary federation brand.
CF Yellow (F4EC48)
Black (000)
White (FFFF)